Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2009

The Effect of Superstar Software on Hardware Sales in System Markets

Jeroen L.G. Binken, Stefan Stremersch

Journal of Marketing

Restricted accessResearch articleFirst published March, 2003

Fabian A. Ehikhamenor

Information Development

Restricted accessResearch articleFirst published July, 2007

John McManus

Asia-Pacific Journal of Management Research and Innovation

Restricted accessResearch articleFirst published May, 2022

B.J. Allen, Richard T. Gretz, Mark B. Houston [...]

Journal of Marketing

Restricted accessResearch articleFirst published February, 2003

Parthasarathi Banerjee

Global Business Review

Restricted accessResearch articleFirst published December, 1988

Brian J. McNeeley, Barry Berman

Journal of Marketing Education

Restricted accessResearch articleFirst published September, 2017

Brian J. Biroscak, Jenny E. Scott, James H. Lindenberger [...]

Social Marketing Quarterly

Restricted accessResearch articleFirst published September, 1996

S L Cornish

Environment and Planning A: Economy and Space

Restricted accessResearch articleFirst published September, 2007

Arto Ojala, Pasi Tyrväinen

Journal of International Marketing

Restricted accessResearch articleFirst published December, 2015

Eric Nost

Environment and Planning A: Economy and Space