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1-10 of 151 results for Social media marketing tools

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Select article: Influences of Social Media Marketing Tools Towards Online Purchases: Nuances from Undergraduate Students in Nigeria Public Universities

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Research article

First published 2020-12

Influences of Social Media Marketing Tools Towards Online Purchases: Nuances from Undergraduate Students in Nigeria Public Universities

Andy Fred Wali, Jackson Cyprian, Obabuike Ikeni Nkpurukwe

Paradigm: A Management Research Journal

Select article: Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions

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Research article

First published 2019-3

Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions

Michael J. Jones, Morgan Harvey

Journal of Librarianship and Information Science

Select article: New Insights from Practice: Exploring Online Channel Management Strategies and the Use of Social Media as a Market Research Tool

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Research article

First published 2013-11

New Insights from Practice: Exploring Online Channel Management Strategies and the Use of Social Media as a Market Research Tool

Philipp ‘Phil’ Klaus

International Journal of Market Research

Select article: Integrating Metrics Across the Marketing Curriculum

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Research article

First published 2015-8

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Select article: The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing 1

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Research article

First published 2022-10-4

The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing 1

Pooja S Kushwaha

Journal of Information Technology Teaching Cases

Select article: Engaging Students With Social Media

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Research article

First published 2015-12

Engaging Students With Social Media

Anjali S. Bal, Dhruv Grewal, Adam Mills [...]

Journal of Marketing Education

Select article: The takeoff of social media in tourism

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Review article

First published 2012-4

The takeoff of social media in tourism

Kristian A Hvass, Ana M Munar

Journal of Vacation Marketing

Select article: Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective

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Research article

First published 2021-12

Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective

Heather Kennedy, Thilo Kunkel, Daniel C. Funk

Sport Marketing Quarterly

Select article: Social Media as Collaborative Media in Workplace Learning

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Research article

First published 2013-9

Social Media as Collaborative Media in Workplace Learning

Kristopher J. Thomas, Mesut Akdere

Human Resource Development Review

Select article: Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Open access

Research article

First published 2022-4

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam

Sage Open

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