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Research article

First published 2013-11

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera [...]

Journal of Interactive Marketing

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Research article

First published 2017-6

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

Eva Ascarza, Peter Ebbes, Oded Netzer [...]

Journal of Marketing Research

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Research article

First published 2026-1

Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities

Aijaz Ahmad Khaki, Tawseeq Ali Khan

Journal of Vacation Marketing

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Research article

First published 2015-2

Modelling CRM in a Social Media Age

Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury [...]

Australasian Marketing Journal

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Research article

First published 2017-8

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Zhan Wang, Hyun Gon Kim

Journal of Interactive Marketing

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Research article

First published 2019-8

Green Kitchen Family Restaurant: Managing the New Age Customer

A. Satya Nandini, R. Ganesh Kumar

South Asian Journal of Business and Management Cases

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Research article

First published 2010-6

SEMO: A Framework for Customer Social Networks Analysis Based on Semantics

Ángel García-Crespo, Ricardo Colomo-Palacios, Juan Miguel Gómez-Berbís [...]

Journal of Information Technology

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Research article

First published 2025-4

Factors Affecting Digital Visibility of Small and Medium Enterprises in India

Mudita Sinha, Leena Fukey

Vision: The Journal of Business Perspective

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Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

Open access

Research article

First published 2025-01

A fuzzy logic approach for tie strength assessment in relationship management: Design and performance comparison of two implemented fuzzy-based models

Shunya Higashi, Phudit Ampririt, Makoto Ikeda [...]

International Journal of Engineering Business Management

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