Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2020

An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

Open accessResearch articleFirst published June, 2014

Bjørn Sætrevik, Jarle Eid

Journal of Cognitive Engineering and Decision Making

Free accessResearch articleFirst published September, 2024

Jad A. Atweh, Mohamad El Iskandarani, Sara L. Riggs

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Open accessResearch articleFirst published August, 2024

Mostafizur Rahman, Md. Atikuzzaman

Information Services and Use

Restricted accessResearch articleFirst published January, 2020

Bekir Bora Dedeoğlu, Mathilda van Niekerk, Kemal Gürkan Küçükergin [...]

Journal of Vacation Marketing

Restricted accessResearch articleFirst published March, 2025

Jad A. Atweh, Sara L. Riggs

Human Factors: The Journal of the Human Factors and Ergonomics Society

Restricted accessResearch articleFirst published September, 2023

Chrissy M. Chubala, Aren Hunter, Lori Dithurbide [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published September, 2016

Ashley A. Cain, Tamsyn Edwards, David Schuster

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published September, 2009

Lelyn D. Saner, Cheryl A. Bolstad, Cleotilde Gonzalez [...]

Journal of Cognitive Engineering and Decision Making

Restricted accessResearch articleFirst published October, 2009

Sandro Scielzo, Laura D. Strater, Michelle L. Tinsley [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting