Sage Journals: Discover world-class research

Retricted access

Research article

First published 2015-2

Service Brand Relationship Quality

Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Service Research

Retricted access

Research article

First published 2013-11

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown [...]

Journal of Marketing

Retricted access

Research article

First published 2021-7

Branding of Government Services: Benefits and Challenges

Aravind Reghunathan

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2010-11

The Role of Parent Brand Quality for Service Brand Extension Success

Franziska Völckner, Henrik Sattler, Thorsten Hennig-Thurau [...]

Journal of Service Research

Retricted access

Research article

First published 2016-3

Marketing Mix Influence on Service Brand Equity and Its Dimensions

Somnath Mukherjee, Shradha Shivani

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2006-09

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Roderick J. Brodie, Mark S. Glynn, Victoria Little

Marketing Theory

Open access

Research article

First published 2018-8

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

Retricted access

Research article

First published 2002-7

Understanding Consumer-Service Brand Relationships: A Case Study Approach

Jillian C. Sweeney, Macy Chew

Australasian Marketing Journal

Retricted access

Other

First published 2009-03

From goods to service branding

Roderick J. Brodie

Marketing Theory

Retricted access

Research article

First published 2025-2

From Premium to Mass: How Service Robots Shift Brand Premiumness

Chi Hoang, Xiaoyan (Jenny) Liu, Sharon Ng

Journal of Service Research

Search results