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Research article

First published 2014-3

Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance

Adamantios Diamantopoulos, Amata Ring, Bodo B. Schlegelmilch [...]

Journal of International Marketing

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Research article

First published 2014-11

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Kerstin Reimer, Oliver J. Rutz, Koen Pauwels

Journal of Interactive Marketing

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Research article

First published 2023-7

Segment-Level Spatial Spillover Effects of Exogenous Characteristics of Arterials on Crash Frequency

Eskindir Ayele Atumo, Bin Zhang, Haibo Li [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

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Research article

First published 2019-1

Load transfer mechanism and reinforcement effect of segmentally yieldable anchorage in weakly consolidated soft rock

Zenghui Zhao, Qing Ma, Yunliang Tan [...]

SIMULATION

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Research article

First published 2020-11

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Safak Sahin, Seyhmus Baloglu, Esra Topcuoglu

Cornell Hospitality Quarterly

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Research article

First published 2019-4

A Bayesian approach for the segmentation of series with a functional effect

Meili Baragatti, Karine Bertin, Emilie Lebarbier [...]

Statistical Modelling

Open access

Research article

First published 2021-5

Demarcation of arteriopulmonary segments: a novel and effective method for the identification of pulmonary segments

Huijie Gao, Chao Liu

Journal of International Medical Research

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Abstract

First published 1997-8

Texture Segmentation and the Familiarity Effect

C Meinecke

Perception

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Research article

First published 2025-6

Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms

Raghu Bommaraju, S. Arunachalam, Sebastian Hohenberg

Journal of Marketing Research

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