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Retricted access

Research article

First published 1976-11

White and Black Consumer Sales Response to Black Models

Paul J. Solomon, Ronald F. Bush, Joseph F. Hair

Journal of Marketing Research

Retricted access

Note

First published 1987-2

Advertising Quality in Sales Response Models

Stephen J. Arnold, Tae H. Oum, Bohumir Pazderka [...]

Journal of Marketing Research

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Note

First published 1987-5

Territory Sales Response Models: Stability over Time

Adrian B. Ryans, Charles B. Weinberg

Journal of Marketing Research

Retricted access

Research article

First published 1984-11

Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model

Wilfried R. Vanhonacker

Journal of Marketing Research

Retricted access

Research article

First published 1974-4

White Consumer Sales Response to Black Models

Ronald F. Bush, Robert F. Gwinner, Paul J. Solomon

Journal of Marketing

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Research article

First published 1994-1

The Link between Ad Awareness and Sales. New Evidence from Sales Response Modelling

Nigel Hollis

International Journal of Market Research

Retricted access

Research article

First published 2018-5

Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data ☆

Sina Damangir, Rex Yuxing Du, Ye Hu

Journal of Interactive Marketing

Open access

Research article

First published 2024-9

Optimizing Pricing Delegation to External Sales Forces via Commissions: An Empirical Investigation

Christopher Amaral, Ceren Kolsarici, Mikhail Nediak

Production and Operations Management

Retricted access

Research article

First published 1988-8

Estimating an Autoregressive Current Effects Model of Sales Response when Observations are Aggregated over Time: Least Squares versus Maximum Likelihood

Wilfried R. Vanhonacker

Journal of Marketing Research

Retricted access

Research article

First published 1975-8

Sales Response as a Function of Territorial Potential and Sales Representative Workload

Henry C. Lucas, Charles B. Weinberg, Kenneth W. Clowes

Journal of Marketing Research

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