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Articles (20)

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1-10 of 20 results for Sales Genres

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Select article: Rhetorical Moves in Chinese Sales Genres,1949 to the Present

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Research article

First published 2000-04

Rhetorical Moves in Chinese Sales Genres,1949 to the Present

Yunxia Zhu

International Journal of Business Communication

Select article: Building Knowledge Structures in Teaching Cross-cultural Sales Genres

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Research article

First published 2000-12

Building Knowledge Structures in Teaching Cross-cultural Sales Genres

Zhu Yunxia

Business and Professional Communication Quarterly

Select article: Structural Moves Reflected in English and Chinese Sales Letters

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Research article

First published 2000-11

Structural Moves Reflected in English and Chinese Sales Letters

ZHU YUNXIA

Discourse Studies

Select article: `Click here': the impact of new media on the encoding of persuasive messages in direct marketing

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Other

First published 2008-04

`Click here': the impact of new media on the encoding of persuasive messages in direct marketing

Ming Cheung

Discourse Studies

Select article: Handedness and ‘open-earedness’: Strong right-handers are less likely to prefer less popular musical genres

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Research article

First published 2013-1

Handedness and ‘open-earedness’: Strong right-handers are less likely to prefer less popular musical genres

Stephen D. Christman

Psychology of Music

Select article: Targeted Promotions on an E-Book Platform: Crowding Out,Heterogeneity,and Opportunity Costs

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Research article

First published 2019-4

Targeted Promotions on an E-Book Platform: Crowding Out,Heterogeneity,and Opportunity Costs

Nathan Fong, Yuchi Zhang, Xueming Luo [...]

Journal of Marketing Research

Select article: A Sales Forecast Model for Short‐Life‐Cycle Products: New Releases at Blockbuster

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Research article

First published 2012-09

A Sales Forecast Model for Short‐Life‐Cycle Products: New Releases at Blockbuster

Casey Chung, Shun‐Chen Niu, Chelliah Sriskandarajah

Production and Operations Management

Select article: National Audience Tastes in Hollywood Film Genres

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Research article

First published 2013-12

National Audience Tastes in Hollywood Film Genres

W. Wayne Fu

Communication Research

Select article: Thirty Years of Contemporary Christian Music in Hong Kong

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Research article

First published 2013-3

Thirty Years of Contemporary Christian Music in Hong Kong

Vicky Wing-Ki Ho

Journal of Creative Communications

Select article: “To Promote That Demand”

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Research article

First published 2018-1

“To Promote That Demand”

Edward A. Malone, David Wright

Journal of Business and Technical Communication

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