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Select article: What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies

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Research article

First published 2024

What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies

Arpan Anand, Sapna Jangra, Anjali Gupta [...]

FIIB Business Review

Select article: Predicting Behavioural Intention Towards Electric Vehicle Adoption in India: A Unified TAM-SOBC Framework

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Research article

First published December, 2024

Predicting Behavioural Intention Towards Electric Vehicle Adoption in India: A Unified TAM-SOBC Framework

Priya Rani, Sonia Pannu, Garima Dalal [...]

NMIMS Management Review

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