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1-7 of 7 results for SKU-level models

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Research article

First published 2005-5

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

David R. Bell, André Bonfrer, Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 1996-11

Modeling Consumer Choice among SKUs

Peter S. Fader, Bruce G. S. Hardie

Journal of Marketing Research

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Research article

First published 2023-8

Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments

Min Kim, Jie Zhang

Journal of Marketing Research

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Research article

First published 2006-8

Retailer promotion planning: Improving forecast accuracy and interpretability

Michael Trusov, Anand V. Bodapati, Lee G. Cooper

Journal of Interactive Marketing

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Research article

First published 2023-07

Determining maximum shipping age requirements for shelf life and food waste management

Arzum Akkas, Dorothee Honhon

Production and Operations Management

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Research article

First published 2010-2

Preliminary analysis of warehouse localization systems based on RFID technology

Giada La Scalia, Giuseppe Aiello, Mario Enea [...]

International Journal of RF Technologies

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Research article

First published 2018-5

The Effect of House Ads on Multichannel Sales 1

Marcel Goic, Rodolfo Álvarez, Ricardo Montoya

Journal of Interactive Marketing