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Articles (137)

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1-10 of 137 results for S-D Logic

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Select article: Managing Innovation From an S-D Logic Perspective

Open access

Research article

First published 2025-5

Managing Innovation From an S-D Logic Perspective

Lu Lu, Le Nguyen Hau, Liem Viet Ngo [...]

Australasian Marketing Journal

Select article: Paradigms,Pluralisms,and Peripheries: On the Assessment of the S-D Logic

Retricted access

Research article

First published 2007-6

Paradigms,Pluralisms,and Peripheries: On the Assessment of the S-D Logic

Stephen L. Vargo

Australasian Marketing Journal

Select article: The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

Retricted access

Research article

First published 2011-06

The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

Gene R. Laczniak, Nicholas J. C. Santos

Journal of Macromarketing

Select article: Property Rights Design and Market Process: Implications for Market Theory,Marketing Theory,and S-D Logic

Retricted access

Research article

First published 2011-06

Property Rights Design and Market Process: Implications for Market Theory,Marketing Theory,and S-D Logic

Michaela Haase, Michael Kleinaltenkamp

Journal of Macromarketing

Select article: Moving towards the Service-Dominant Logic – a Comment

Retricted access

Research article

First published 2007-6

Moving towards the Service-Dominant Logic – a Comment

Jillian C. Sweeney

Australasian Marketing Journal

Select article: Researching the Service Dominant Logic – Normative Perspective versus Practice

Retricted access

Research article

First published 2007-6

Researching the Service Dominant Logic – Normative Perspective versus Practice

Heidi Winklhofer, Roger A. Palmer, Roderick J. Brodie

Australasian Marketing Journal

Select article: The logical structure of the service-dominant logic of marketing

Retricted access

Research article

First published 2012-12

The logical structure of the service-dominant logic of marketing

John Williams

Marketing Theory

Select article: Service-dominant logic: reactions,reflections and refinements

Retricted access

Research article

First published 2006-09

Service-dominant logic: reactions,reflections and refinements

Robert F. Lusch, Stephen L. Vargo

Marketing Theory

Select article: S-D logic research directions and opportunities

Retricted access

Review article

First published 2012-6

S-D logic research directions and opportunities

Irene Ng, Ralph Badinelli, Francesco Polese [...]

Marketing Theory

Select article: The role of embeddedness for resource integration

Retricted access

Research article

First published 2015-12

The role of embeddedness for resource integration

Gaurangi Laud, Ingo O. Karpen, Rajendra Mulye [...]

Marketing Theory

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