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Research article

First published 2012-4

Urban Orientation of Rural Consumers: Implication for Consumer Goods Distribution

Pingali Venugopal

International Journal of Rural Management

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Research article

First published 2019-4

The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

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Research article

First published 1998-9

Consumers' Apparel and Home Furnishings Inshopping Behavior in Rural Communities

Nancy J. Miller, Sherry Schofield-Tomschin, Soyoung Kim

Clothing and Textiles Research Journal

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Research article

First published 2010-10

An Analysis of Buying Behavior of Rural and Urban Consumer in Sagar District with Reference to Utility Pattern of Mobile Phone

Anil Mishra

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2009-01

Rural Consumers' Online Shopping for Food and Fiber Products as a Form of Outshopping

Sharron J. Lennon, Young Ha, Kim K. P. Johnson [...]

Clothing and Textiles Research Journal

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Research article

First published 2009-1

Urban Senior Citizens' versus Rural Consumers' Views of DTC Advertising: A Preliminary Investigation

Deborah F. Spake, Mathew Joseph, R. Zachary Finney

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2019-4

Demands for Education and Health and the Desire for Social Mobility in Rural China: Perspectives on Weak Consumer Motivation

Zengwen Wang, Xiaodi Liu

Sage Open

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Research article

First published 2013-4

Inclusive Economic Development Programs and Consumers’ Access to Credit in Emerging Market Economies: The Public Policy Role of Marketing in Rural Bank Programs in Ghana

Kofi Q. Dadzie, Charlene A. Dadzie, Evelyn M. Winston [...]

Journal of Public Policy & Marketing

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Research article

First published 2009-10

Factors Influencing the Selection of a Mobile Phone Service Provider: An Empirical Study among Rural Consumers

Lalit Mohan Kathuria, Manish Jain

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2021-12

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Indrajit Ghosal, Bikram Prasad, Mukti Prakash Behera [...]

Paradigm: A Management Research Journal

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