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Research article

First published 2016-3

Act Like a Retailer,Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

Rashmi, Hamendra Dangi

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2023-1

How are e-retailer brands related to the manufacturer brands they offer?

Richard Huaman-Ramirez, Jean-François Toti

International Journal of Market Research

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Other

First published 2009-03

Integrating brand,retailer and end-customer perspectives

Mark Glynn

Marketing Theory

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Research article

First published 2016-5

Eco-Warriors: Shifting Sustainable Retail Strategy via Authentic Retail Brand Image

Ann-Marie Kennedy, Sommer Kapitan, Samuel Soo

Australasian Marketing Journal

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Research article

First published 2015-2

Manufacturer and Retailer Brands: Is Strategic Coexistence the Norm?

Ranga Chimhundu, Lisa S. McNeill, Robert P. Hamlin

Australasian Marketing Journal

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Research article

First published 2023-2

Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

Valentín Gallart-Camahort, Luis Callarisa Fiol, Javier Sánchez García

Vision: The Journal of Business Perspective

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Research article

First published 2007-12

How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Mark S. Glynn

Australasian Marketing Journal

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Research article

First published 2004-1

Own Brands in the Retail Sector: UK⁄US Perspective

Ahmed-Al- Awadi

Metamorphosis: A Journal of Management Research

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Research article

First published 2012-12

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

Bernhard Swoboda, Karin Pennemann, Markus Taube

Journal of International Marketing

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Research article

First published 2024-12

Brand Adoption by BoP Retailers

Piyush Kumar Sinha, Saurabh Rawal, Aakriti Sinha

International Journal of Rural Management

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