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Articles (20)

Journals (0)

1-10 of 20 results for Reselling Channel

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Select article: The Structure of Reseller Goals and Performance in Marketing Channels

Retricted access

Research article

First published 2003-4

The Structure of Reseller Goals and Performance in Marketing Channels

Ravi S. Achrol, Michael J. Etzel

Journal of the Academy of Marketing Science

Select article: The Dual Effect of Resellers on Electronic Business Adoption by SMEs

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Research article

First published 2008-2

The Dual Effect of Resellers on Electronic Business Adoption by SMEs

Vladimir Vanyushyn

The International Journal of Entrepreneurship and Innovation

Select article: Supplier Encroachment Through Online Marketplaces

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Research article

First published 2025-9

Supplier Encroachment Through Online Marketplaces

Hongseok Jang, Quan Zheng, Xiajun Amy Pan

Production and Operations Management

Select article: Channel Choice via On-Line Platform

Open access

Research article

First published 2024-6

Channel Choice via On-Line Platform

Stephen M Gilbert, Parshuram Hotkar, Chuanjun Liu

Production and Operations Management

Select article: Energizing the Reseller's Sales Force: The Power of Brand Identification

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Research article

First published 2010-7

Energizing the Reseller's Sales Force: The Power of Brand Identification

Douglas E. Hughes, Michael Ahearne

Journal of Marketing

Select article: Channel Conflict and Coordination in the E‐Commerce Age

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Research article

First published 2004-03

Channel Conflict and Coordination in the E‐Commerce Age

Andy A. Tsay, Narendra Agrawal

Production and Operations Management

Select article: Impact of Reseller's Forecasting Accuracy on Channel Member Performance

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Research article

First published 2012-11

Impact of Reseller's Forecasting Accuracy on Channel Member Performance

Ying‐Ju Chen, Wenqiang Xiao

Production and Operations Management

Select article: From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems

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Research article

First published 2009-11

From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems

Kirthi Kalyanam, Surinder Brar

California Management Review

Select article: Supplier Encroachment as an Enhancement or a Hindrance to Nonlinear Pricing

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Research article

First published 2015-01

Supplier Encroachment as an Enhancement or a Hindrance to Nonlinear Pricing

Zhuoxin Li, Stephen M. Gilbert, Guoming Lai

Production and Operations Management

Select article: Understanding the Relationships among Brands,Consumers,and Resellers

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Research article

First published 2000-01

Understanding the Relationships among Brands,Consumers,and Resellers

Frederick E. Webster

Journal of the Academy of Marketing Science

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