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Articles (240)

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1-10 of 240 results for Reference-price effect

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Select article: A Reference Price Theory of the Endowment Effect

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Research article

First published 2012-10

A Reference Price Theory of the Endowment Effect

Ray Weaver, Shane Frederick

Journal of Marketing Research

Select article: The Effects of Reference Prices in Retail Advertisements

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Research article

First published 1981-3

The Effects of Reference Prices in Retail Advertisements

Edward A. Blair, E. Laird Landon

Journal of Marketing

Select article: The effects of reference prices on bidding behavior in interactive pricing mechanisms

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Research article

First published 2008-11

The effects of reference prices on bidding behavior in interactive pricing mechanisms

Agnieszka Wolk, Martin Spann

Journal of Interactive Marketing

Select article: The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects

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Research article

First published 2005-01

The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects

Gadi Fibich, Arieh Gavious, Oded Lowengart

Journal of the Academy of Marketing Science

Select article: The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

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Research article

First published 2018-11

The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

Choongbeom Choi, Anna S. Mattila

Journal of Travel Research

Select article: Contextual Effects of Reference Prices in Retail Advertisements

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Research article

First published 1991-7

Contextual Effects of Reference Prices in Retail Advertisements

Abhijit Biswas, Edward A. Blair

Journal of Marketing

Select article: Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

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Research article

First published 2018-5

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Reference Effects of Price and Promotion on Brand Choice Behavior

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Research article

First published 1989-8

Reference Effects of Price and Promotion on Brand Choice Behavior

James M. Lattin, Randolph E. Bucklin

Journal of Marketing Research

Select article: Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

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Research article

First published 1999-3

Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Abhijit Biswas, Chris Pullig, Balaji C. Krishnan [...]

Journal of Public Policy & Marketing

Select article: Research Note: Coastal and Inland Reference Prices – a Differentiated Effect

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Research article

First published 2011-10

Research Note: Coastal and Inland Reference Prices – a Differentiated Effect

Juan L. Nicolau

Tourism Economics

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