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1-10 of 136 results for Purchase incidence

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Select article: A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

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Research article

First published 2012-8

A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

Nitin Mehta, Yu Ma

Journal of Marketing Research

Select article: Brand Choice,Purchase Incidence,and Segmentation: An Integrated Modeling Approach

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Research article

First published 1992-5

Brand Choice,Purchase Incidence,and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin, Sunil Gupta

Journal of Marketing Research

Select article: The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

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Research article

First published 2016-9

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Sungtak Hong, Kanishka Misra, Naufel J. Vilcassim

Journal of Marketing

Select article: The Long-Term Effects of Price Promotions on Category Incidence,Brand Choice,and Purchase Quantity

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First published 2002-11

The Long-Term Effects of Price Promotions on Category Incidence,Brand Choice,and Purchase Quantity

Koen Pauwels, Dominique M. Hanssens, S. Siddarth

Journal of Marketing Research

Select article: Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

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Research article

First published 2019-2

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Saeid Vafainia, Els Breugelmans, Tammo Bijmolt

Journal of Interactive Marketing

Select article: The Role of the Purchasing Health Authority in Monitoring Serious/Untoward Incidents

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Research article

First published 1995-9

The Role of the Purchasing Health Authority in Monitoring Serious/Untoward Incidents

Sarah Whitfield

Journal of Patient Safety and Risk Management

Select article: The Incidence of the Mortgage Interest Deduction: Evidence from the Market for Home Purchase Loans

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First published 2012-5

The Incidence of the Mortgage Interest Deduction: Evidence from the Market for Home Purchase Loans

Andrew Hanson

Public Finance Review

Select article: Determining Segmentation in Sales Response across Consumer Purchase Behaviors

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Research article

First published 1998-5

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Randolph E. Bucklin, Sunil Gupta, S. Siddarth

Journal of Marketing Research

Select article: New York State and the Nation: Trends in Firearm Purchases and Firearm Violence During the COVID-19 Pandemic

Open access

Research article

First published 2020

New York State and the Nation: Trends in Firearm Purchases and Firearm Violence During the COVID-19 Pandemic

Megan R. Donnelly, Philip S. Barie, Areg Grigorian [...]

The American Surgeon™

Select article: A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

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Research article

First published 2007-11

A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

Inseong Song, Pradeep K. Chintagunta

Journal of Marketing Research

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