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Articles (16)

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1-10 of 16 results for Purchase funnel

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Select article: Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Retricted access

Research article

First published 2015-6

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin

Journal of Marketing Research

Select article: Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

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Research article

First published 2014-2

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Hongshuang (Alice) Li, P.K. Kannan

Journal of Marketing Research

Select article: Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence

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Research article

First published 2022-5

Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence

Tim Hilken, Jonas Heller, Debbie I. Keeling [...]

Journal of Interactive Marketing

Select article: Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

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Research article

First published 2020-11

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Koen Pauwels, Bernadette Van Ewijk

Journal of Interactive Marketing

Select article: The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Open access

Research article

First published 2021-4

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Ivan A. Guitart, Stefan Stremersch

Journal of Marketing Research

Select article: Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

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Research article

First published 2014-6

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir

Journal of Marketing Research

Select article: An Intervention for Increasing Intention to Post Online Customer Reviews

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Research article

First published 2024

An Intervention for Increasing Intention to Post Online Customer Reviews

Seungjoo Yang, John K. Kruschke

Journal of Interactive Marketing

Select article: Can Artificial Intelligence Overshadow Human Intelligence in Marketing?

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Research article

First published 2022-5

Can Artificial Intelligence Overshadow Human Intelligence in Marketing?

V Kumar, Rajshekhar “Raj” G. Javalgi, Ashutosh Dixit [...]

Management and Business Review

Select article: Conceptualising and Evaluating Experiences with Brands on Facebook

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Research article

First published 2013-5

Conceptualising and Evaluating Experiences with Brands on Facebook

Steve Smith

International Journal of Market Research

Select article: Evaluating the ending‐9 pricing strategy along the online shopping funnel

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Research article

First published 2023-11

Evaluating the ending‐9 pricing strategy along the online shopping funnel

Jialie Chen

Production and Operations Management

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