Search results: Sage Journals

Open accessResearch articleFirst published March, 2016

Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study

Dev Narayan Sarkar, Kaushik Kundu, Himadri Roy Chaudhuri

Vikalpa: The Journal for Decision Makers

Restricted accessResearch articleFirst published April, 2004

Liping A. Cai, Ruomei Feng, Deborah Breiter

Journal of Vacation Marketing

Restricted accessResearch articleFirst published September, 2020

Md. Rahat Khan, Kritika Sharma

FIIB Business Review

Restricted accessResearch articleFirst published September, 2016

Preeti Mehra, Raghbir Singh

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published February, 1977

Alvin C. Burns, Donald H. Granbois

Journal of Marketing Research

Restricted accessResearch articleFirst published November, 2025

Minglong Li, Xiaoyang Sun, Hailian Qiu

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published June, 2022

Hyeong-Tak Lee, Sriram Venkataraman

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2014

Imran Rahman, Tyler Stumpf, Dennis Reynolds

Cornell Hospitality Quarterly

Restricted accessReview articleFirst published March, 2012

Nguyen Thi Tuyet Mai, Kirk Smith

Journal of Macromarketing

Restricted accessResearch articleFirst published October, 1950

Seymour Banks

Journal of Marketing