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Research article

First published 2026-1

Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?

Ai-Jing Zeng, Shu-Ning Zhang, Wen-Qi Ruan [...]

Journal of Vacation Marketing

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Research article

First published 1979-6

Pricing the Product Line during Periods of Scarcity

Kent B. Monroe, Andris A. Zoltners

Journal of Marketing

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Research article

First published 2015-2

Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class

Meng Zhu, Rebecca K. Ratner

Journal of Marketing Research

Open access

Research article

First published 2016-9

An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers

Mayank Jyotsna Soni, Abraham Koshy

Vikalpa: The Journal for Decision Makers

Free access

Review article

First published 2016-3

Scarcity at school

Pedro De Bruyckere, Maarten Simons

European Educational Research Journal

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Research article

First published 2023-12

Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework

Ubedullah Khoso, Eric Tafani, Asim Qazi

Journal of International Marketing

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Research article

First published 2009-4

Price,Scarcity,and Consumer Willingness to Purchase Pirated Media Products

Anthony D. Miyazaki, Alexandra Aguirre Rodriguez, Jeff Langenderfer

Journal of Public Policy & Marketing

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Research article

First published 2025

Reducing Unrealistic Optimism: The Effects of Product Scarcity Cues on Early Hotel Booking Intentions

Yisak Jang, Kyeong Sam Min, Yvette Green [...]

Journal of Travel Research

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Research article

First published 2020-8

Limited edition: Producing artificial scarcity for digital art on the blockchain and its implications for the cultural industries

Rachel O’Dwyer

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2013-7

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

Iana A. Castro, Andrea C. Morales, Stephen M. Nowlis

Journal of Marketing

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