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Articles (522)

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1-10 of 522 results for Product placement

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Select article: The Role of Emotional Plot in Driving Product Placement Effectiveness

Open access

Research article

First published 2025

The Role of Emotional Plot in Driving Product Placement Effectiveness

Joohee Kim, Anne-Maree O’Rourke, Arnold Japutra [...]

Australasian Marketing Journal

Select article: The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising

Retricted access

Research article

First published 2016-11

The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising

Brian Gillespie, Jeff Joireman

American Behavioral Scientist

Select article: Alcohol Product Placements and the Third-Person Effect

Retricted access

Research article

First published 2011-9

Alcohol Product Placements and the Third-Person Effect

Dong-Hee Shin, Jun Kyo Kim

Television & New Media

Select article: Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?

Retricted access

Research article

First published 2008-4

Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?

Sony Ta, Dominick L. Frosch

Journal of Public Policy & Marketing

Select article: The Worth of Product Placement in Successful Films: An Event Study Analysis

Retricted access

Research article

First published 2009-7

The Worth of Product Placement in Successful Films: An Event Study Analysis

Michael A. Wiles, Anna Danielova

Journal of Marketing

Select article: So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements

Retricted access

Research article

First published 2014-11

So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements

Thuthi Gunawardena, Martin K.J. Waiguny

Australasian Marketing Journal

Select article: Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals

Retricted access

Research article

First published 2023-10

Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals

Natalia Vila-López, Ines Kuster-Boluda

International Journal of Business Communication

Select article: Product placement on YouTube: An explorative study on YouTube creators’ experiences with advertisers

Retricted access

Research article

First published 2019-6

Product placement on YouTube: An explorative study on YouTube creators’ experiences with advertisers

Claudia Gerhards

Convergence: The International Journal of Research into New Media Technologies

Select article: The “Hallyu” phenomenon: Utilizing tourism destination as product placement in K-POP culture

Retricted access

Research article

First published 2020-6

The “Hallyu” phenomenon: Utilizing tourism destination as product placement in K-POP culture

Joo Hwan Seo, Bumsoo Kim

Tourism Economics

Select article: Product Placement in Chinese Cinema: From Resistance to Acceptance (1999–2009)

Retricted access

Research article

First published 2023-6

Product Placement in Chinese Cinema: From Resistance to Acceptance (1999–2009)

Qi Ai, Yinan Dong

Journal of Macromarketing

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