You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (760)

Journals (0)

1-10 of 760 results for Product launch

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Preparing for a Product Launch in a Medical Communications Department

Retricted access

Other

First published 2000-10

Preparing for a Product Launch in a Medical Communications Department

Amy L. Werner, Kim M. Murray

Therapeutic Innovation & Regulatory Science

Select article: Discursive Communication Strategies for Introducing Innovative Products: The Content,Cohesion,and Coherence of Product Launch Presentations

Retricted access

Research article

First published 2021-7

Discursive Communication Strategies for Introducing Innovative Products: The Content,Cohesion,and Coherence of Product Launch Presentations

Huiyu Zhang, Yiqun Song, Yuanhong Wei [...]

Journal of Business and Technical Communication

Select article: Impact of Parallel Imports on Pricing and Product Launch Decisions in Pharmaceutical Industry

Retricted access

Research article

First published 2019-02

Impact of Parallel Imports on Pricing and Product Launch Decisions in Pharmaceutical Industry

Mehmet Sekip Altug, Ozge Sahin

Production and Operations Management

Select article: An Assessment of Preparation Methods and Personnel Requirements in a Medical Information Department during Product Launch

Retricted access

Research article

First published 2007-3

An Assessment of Preparation Methods and Personnel Requirements in a Medical Information Department during Product Launch

Tiffany Donald, Christi Marsh, Laurel Ashworth

Therapeutic Innovation & Regulatory Science

Select article: An Integrated Approach for Processing Information Inquiries at the Time of a New Product Launch

Retricted access

Research article

First published 1987-4

An Integrated Approach for Processing Information Inquiries at the Time of a New Product Launch

G. Edward Collins, Cathy S. Frieden, Gilles Cloutier [...]

Therapeutic Innovation & Regulatory Science

Select article: Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

Retricted access

Research article

First published 2019-12

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

M. Berk Talay, M. Billur Akdeniz, Michael Obal [...]

Journal of International Marketing

Select article: Managing Firm Social Media Communications Around Fast-Paced Product Launches

Retricted access

Research article

First published 2026

Managing Firm Social Media Communications Around Fast-Paced Product Launches

Olga Ungureanu, Rutger van Oest, Koen Pauwels

Journal of Interactive Marketing

Select article: Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data

Retricted access

Research article

First published 2017-5

Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data

Pradeep Kumar Ponnamma Divakaran, Adrian Palmer, Helle Alsted Søndergaard [...]

Journal of Interactive Marketing

Select article: Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

Retricted access

Research article

First published 2017-2

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

Ho Kim, Dominique M. Hanssens

Journal of Interactive Marketing

Select article: RFID ‘Theatre of the proof’: Product launch and technology demonstration as corporate practices

Retricted access

Research article

First published 2010-08

RFID ‘Theatre of the proof’: Product launch and technology demonstration as corporate practices

Elena Simakova

Social Studies of Science

1
2
3
•••
76
10 / page

Article type

Publication date

Subjects

Access