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Retricted access

Research article

First published 2015-3

The Growth of Private Label Brands: A Worldwide Phenomenon?

Andres Cuneo, Sandra J. Milberg, Jose Miguel Benavente [...]

Journal of International Marketing

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Research article

First published 2021-6

Determining the Influence of Private Labels on Sales of National Brands: A Qualitative Approach

Sheikh Basharul Islam, Suhail Ahmad Bhat, Mushtaq Ahmad Darzi

FIIB Business Review

Open access

Research article

First published 2020-8

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Kristopher O. Keller, Inge Geyskens, Marnik G. Dekimpe

Journal of Marketing Research

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Research article

First published 2012-4

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Maciej Szymanowski, Els Gijsbrechts

Journal of Marketing Research

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Research article

First published 2010-10

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens, Katrijn Gielens, Els Gijsbrechts

Journal of Marketing Research

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Research article

First published 2016-7

Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

Kristopher O. Keller, Marnik G. Dekimpe, Inge Geyskens

Journal of Marketing

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Research article

First published 2011-2

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

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Research article

First published 2009-5

An Insight into Private Label Brands

Sudhanshu Sekhar Kar, Rohit Prashar

Management and Labour Studies

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Research article

First published 2010-3

Consumers' Intention to Buy Private Label Brands Revisited

Gianfranco Walsh, Vincent-Wayne Mitchell

Journal of General Management

Retricted access

Research article

First published 2021-9

Analyzing proprietary,private label,and non-brands in fresh produce purchases

Zachary William Anesbury, Kristin Jürkenbeck, Timofei Bogomolov [...]

International Journal of Market Research

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