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Research article

First published 2012-9

Emotional and Relational Proximities as Explanatory Factors for Affective Meaning Transfer between Brands and Print Media Brands

Rita Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2003-8

An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message

Roger Marshall, Na WoonBong

Journal of Interactive Marketing

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Research article

First published 2015-2

A Curious Case of Business-media Brand Personality Scale

Abhishek Kumar, R. Venkatesh Kumar

Management and Labour Studies

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Research article

First published 1993-10

Advertising Claim Objectivity: Antecedents and Effects

William K. Darley, Robert E. Smith

Journal of Marketing

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Research article

First published 2021-10

Relative Effectiveness of Print and Digital Advertising: A Memory Perspective

Vinod Venkatraman, Angelika Dimoka, Khoi Vo [...]

Journal of Marketing Research

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Research article

First published 2016-2

Bill Simmons,Grantland.com,and ESPN’s corporate reinvention of literary sports writing online

Travis Vogan, David Dowling

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2021-1

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini

IIM Kozhikode Society & Management Review

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Research article

First published 2019-9

Organizational adaptations to social media: How social media news workers in the Philippines are embedded in newsrooms and influences on editorial practices

Clarissa C. David, Edson C. Tandoc, Evelyn Katigbak

News Research Journal

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Research article

First published 2019-7

The Viral Reformer and the Virtual Body of Christ

Deanna Alice Thompson

Theology Today

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Research article

First published 2009-11

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal of Interactive Marketing

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