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Articles (51)

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1-10 of 51 results for Power distance belief

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Select article: Power Distance Belief and Impulsive Buying

Retricted access

Research article

First published 2010-10

Power Distance Belief and Impulsive Buying

Yinlong Zhang, Karen Page Winterich, Vikas Mittal

Journal of Marketing Research

Select article: Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products

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Research article

First published 2019-5

Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products

Neeru Paharia, Vanitha Swaminathan

Journal of Marketing

Select article: When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

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Research article

First published 2018-5

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Karen Page Winterich, Manish Gangwar, Rajdeep Grewal

Journal of Marketing

Select article: Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

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Research article

First published 2021-2

Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

Xiaobing Song, Jihye Jung, Yinlong Zhang

Journal of Marketing Research

Select article: Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity

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Research article

First published 2020-11

Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity

Hyejin Lee, Ashok K. Lalwani, Jessie J. Wang

Journal of Marketing

Select article: Power distance belief decreases risky recreation consumption via sensation seeking

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Research article

First published 2025

Power distance belief decreases risky recreation consumption via sensation seeking

Yao Qin, Xuehua Wang, Chenho Chao

Journal of Vacation Marketing

Select article: The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours

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Research article

First published 2025-3

The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours

Sohyun Bae, Xiaoyan Liu, Piaoran Ren

Journal of Travel Research

Select article: Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics

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Research article

First published 2024-4

Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics

Hyejin Lee, Ashok K. Lalwani

Journal of Marketing Research

Select article: Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

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Research article

First published 2022-2

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, JaeHwan Kwon, Huachao Gao

Journal of Marketing Research

Select article: More Than Just Words: How Personal Pronouns Influence Social Closeness and Engagement

Open access

Research article

First published 2026

More Than Just Words: How Personal Pronouns Influence Social Closeness and Engagement

Yun-Na Park, Minjung Shin, Ki-Joon Back [...]

Journal of Hospitality & Tourism Research

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