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Research article

First published 2024-5

How Micro-Influencers’ Personality Influences the Personality of Novice and Established Brands

Sebastian Zwicker, Liudmila Tarabashkina, Michael Proksch [...]

Australasian Marketing Journal

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Research article

First published 2006-11

Personal Influence : A Radical Theory of Action

Charles Kadushin

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2006-11

The Influences Influencing Personal Influence : Scholarship and Entrepreneurship

David E. Morrison

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2006-11

Personal Influence and the Bracketing of Women's History

Susan J. Douglas

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2024-4

Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers

Anna-Bertha Heeris Christensen, Richard Gyrd-Jones, Michael B. Beverland

Organization Studies

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Research article

First published 2006-11

The Influence of Personal Influence on the Study of Audiences

Sonia Livingstone

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2024

Influence of Digitalisation and Personality on Job Performance Among Healthcare Employees: A Case Study in Malaysia

Mohd Firdaus Mohd Arif, Goh Choo Ta, Mazlin Mokhtar [...]

Journal of Health Management

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Research article

First published 2017-4-12

A heat diffusion model based algorithm for personalized influence maximization in social network

Shuxin Yang, Xi Wang, Chenghui Liu

Journal of High Speed Networks

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Research article

First published 2020-12

Digital first personality: Automation and influence within evolving media ecologies

Jonathon Hutchinson

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2016-6

Understanding social influence theory and personal goals in e-learning

Yujong Hwang

Information Development

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