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Research article

First published 2014-5

The Role of Perceived Market Orientation in the Higher Education Sector

Riza Casidy

Australasian Marketing Journal

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Research article

First published 2012-8

Implementing Changes in Marketing Strategy: The Role of Perceived Outcome-and Process-Oriented Supervisory Actions

Shikhar Sarin, Goutam Challagalla, Ajay K. Kohli

Journal of Marketing Research

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Research article

First published 2013-3

Market Orientation as a Strategy for the Rural Tourism Sector

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina

Journal of Travel Research

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Research article

First published 2024-7

Enhancing School Appeal: How Experiential Marketing Influences Perceived School Attractiveness in the Urban Context

Chun Sing Maxwell Ho, Trevor Tsz-lok Lee, Jiafang Lu

Education and Urban Society

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Research article

First published 1996-6

How Perceived Environmental Uncertainty Influences the Marketing Orientation of U.S. Daily Newspapers

Randal A. Beam

Journalism & Mass Communication Quarterly

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Research article

First published 2010-9

Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study

Antonio Navarro, Francisco J. Acedo, Matthew J. Robson [...]

Journal of International Marketing

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Research article

First published 2022-10

An Experimental Approach to Examine the Antecedents of Attitude,Intention,and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines

Shweta Pandey, Deepak Chawla, Luz Suplico Jeong [...]

Global Business Review

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Research article

First published 2005-07

Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

Ingrid M. Martin, David W. Stewart, Shashi Matta

Journal of the Academy of Marketing Science

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Research article

First published 2003-6

Product Quality Orientation and Its Performance Implications in Chinese State-Owned Enterprises

Xiaohua Lin, Richard Germain

Journal of International Marketing

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Research article

First published 2018-8

Money matters? Journalists’ perception of the effects of a weak market orientation

Patrick Ferrucci

Convergence: The International Journal of Research into New Media Technologies

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