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Research article

First published 2016-2

Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

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Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

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Research article

First published 2011-7

Exploring the Impact of Brand Equity and Customer Satisfaction on Customer Loyalty

Gurjeet Kaur, Neetu Mahajan

Metamorphosis: A Journal of Management Research

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Research article

First published 2020-5

Customer Equity Drivers,Customer Experience Quality,and Customer Profitability in Banking Services: The Moderating Role of Social Influence

Lily (Xuehui) Gao, Iguácel Melero-Polo, F. Javier Sese

Journal of Service Research

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Research article

First published 2014-10

The Contribution of Perceived Labor Transparency and Perceived Corporate Giving to Brand Equity in the Footwear Industry

Jiyun Kang, Gwendolyn Hustvedt

Clothing and Textiles Research Journal

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Research article

First published 2008-11

How Relationship Age Moderates Loyalty Formation

Maria Antonietta Raimondo, Gaetano "Nino" Miceli, Michele Costabile

Journal of Service Research

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Other

First published 2003-02

Service Equity,Satisfaction,and Loyalty: From Transaction-Specific to Cumulative Evaluations

Line Lervik Olsen, Michael D. Johnson

Journal of Service Research

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Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

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Research article

First published 2017-11

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Dolores María Frías Jamilena, Ana Isabel Polo Peña, Miguel Ángel Rodríguez Molina

Journal of Travel Research

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