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Articles (11)

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1-10 of 11 results for Parent Brand Equity

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Select article: Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

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Research article

First published 2018-12

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

Select article: Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

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Research article

First published 2017

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Select article: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

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Research article

First published 2023-11

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner [...]

Journal of Marketing

Select article: Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

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Research article

First published 2014-6

Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande [...]

Social Marketing Quarterly

Select article: Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: Destination Extension: A Faster Route to Fame for the Emerging Destination Brands?

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Research article

First published 2019-3

Destination Extension: A Faster Route to Fame for the Emerging Destination Brands?

Hany Kim, Svetlana Stepchenkova, Semih Yilmaz

Journal of Travel Research

Select article: An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand

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Research article

First published 2020-6

An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand

Alexander Lithopoulos, Amy E. Latimer-Cheung

Social Marketing Quarterly

Select article: Sport Teams as Brand Extensions: A Case of Taiwanese Baseball

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Research article

First published 2012-9

Sport Teams as Brand Extensions: A Case of Taiwanese Baseball

Patrick Walsh, Chih-I James Chien, Stephen D. Ross

Sport Marketing Quarterly

Select article: Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

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First published 2003-1

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Subramanian Balachander, Sanjoy Ghose

Journal of Marketing

Select article: The Differentiated Environment: Person–Thing Orientation and Feedback Effects

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First published 2026

The Differentiated Environment: Person–Thing Orientation and Feedback Effects

Malika Malika, Durairaj Maheswaran

Journal of Marketing

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