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Retricted access

Review article

First published 2024

Paid,Owned and Earned Media Research: A Mixed Review,Reflections and Agendas for Future Research

Sudharshini Vasan, Akshat Aditya Rao, Samant Shant Priya [...]

FIIB Business Review

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Research article

First published 2019-11

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid,Earned,Shared,and Owned Media

Guy J. Golan, Ilan Manor, Phillip Arceneaux

American Behavioral Scientist

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Research article

First published 2020-5

Cross-Media Consumption: Insights from Super Bowl Advertising

Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik

Journal of Interactive Marketing

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Research article

First published 2022-3

In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign

Simon Kruschinski, Márton Bene

European Union Politics

Open access

Research article

First published 2024-4

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Sally Laurie, Kathleen Mortimer, Matthew Holtz [...]

Journal of Marketing Education

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Research article

First published 2012-10

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Andrew T. Stephen, Jeff Galak

Journal of Marketing Research

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Research article

First published 2018-9

Awakening the dragon’s and elephant’s media: Comparative analysis of India’s and China’s journalism ethics

Shakuntala Rao

Journalism

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Research article

First published 2024-11

Does Digital Campaigning Make a Difference for Individual Candidates in an Open List Proportional Representation System? The Case of the 2019 Election in Belgium

Gunther Vanden Eynde, Bart Maddens

Political Studies

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Research article

First published 1998-12

Young People's Ownership and Uses of New and Old Forms of Media in Britain and the Netherlands

Tom H.A. van der Voort, Johannes W.J. Beentjes, Moira Bovill [...]

European Journal of Communication

Open access

Research article

First published 2022-11

How the public understands news media trust: An open-ended approach

Erik Knudsen, Stefan Dahlberg, Magnus H Iversen [...]

Journalism

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