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Articles (7)

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1-7 of 7 results for PWYW

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Select article: Feasibility and Strategic Value of Pay-What-You-Want Pricing Under Different Market Structures

Open access

Research article

First published 2025-4

Feasibility and Strategic Value of Pay-What-You-Want Pricing Under Different Market Structures

Wei Chen, Sean Te-Hsun Lin, Narisu Liu

Sage Open

Select article: Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

Retricted access

Research article

First published 2019-8

Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

Giampaolo Viglia, Marta Maras, Jan Schumann [...]

Journal of Service Research

Select article: The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Select article: Pay what you Want: A New Participative Pricing Mechanism

Retricted access

Research article

First published 2009-1

Pay what you Want: A New Participative Pricing Mechanism

Ju-Young Kim, Martin Natter, Martin Spann

Journal of Marketing

Select article: Pat,Play,and Pay: Trialing a Pay-What-You-Want Model for an Up-Close Animal Encounter

Retricted access

Research article

First published 2020-3

Pat,Play,and Pay: Trialing a Pay-What-You-Want Model for an Up-Close Animal Encounter

Kim Borg, Lena Jungbluth, Liam Smith

Journal of Applied Social Science

Select article: How much would you like to pay? Trust,reciprocity and prosocial motivations in El trato

Retricted access

Research article

First published 2012-9

How much would you like to pay? Trust,reciprocity and prosocial motivations in El trato

Francisco J León, José A Noguera, Jordi Tena-Sánchez

Social Science Information

Select article: Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

Retricted access

Research article

First published 2023-7

Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

Raghabendra P. KC, Vincent Mak, Elie Ofek

Journal of Marketing

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