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Articles (107)

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1-10 of 107 results for Operations-Marketing Interface

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Select article: Sustainable Value Creation through E-waste Management: The Role of Marketing–Retailers–Operations Interface

Retricted access

Research article

First published 2014-12

Sustainable Value Creation through E-waste Management: The Role of Marketing–Retailers–Operations Interface

Pranoti Mane, Tarikere T. Niranjan

Global Business Review

Select article: Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

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Introduction

First published 2009-07

Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

Teck H. Ho, Christopher S. Tang

Production and Operations Management

Select article: Special Issue of Production and Operations Management on Marketing and Operations Management Interfaces and Coordination

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Other

First published 2006-09

Special Issue of Production and Operations Management on Marketing and Operations Management Interfaces and Coordination

Production and Operations Management

Select article: Value-Partitioning of Sales Contribution in Business Markets

Open access

Research article

First published 2025-11

Value-Partitioning of Sales Contribution in Business Markets

Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal

Production and Operations Management

Select article: Joint Pricing and Contingent Free‐Shipping Decisions in B2C Transactions

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Research article

First published 2010-07

Joint Pricing and Contingent Free‐Shipping Decisions in B2C Transactions

Mingming Leng, Rafael Becerril‐Arreola

Production and Operations Management

Select article: Call For Papers: Special Issue on Generative AI (GenAI) and Agentic AI at the Operations–Marketing Interface

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Research article

First published 2026-1

Call For Papers: Special Issue on Generative AI (GenAI) and Agentic AI at the Operations–Marketing Interface

Production and Operations Management

Select article: The Effect of List Price on Channel Performance with Consignment

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Research article

First published 2021-01

The Effect of List Price on Channel Performance with Consignment

Xiang Fang, Jun Ru, Yunzeng Wang

Production and Operations Management

Select article: Dynamic Customer Acquisition and Retention Management

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Research article

First published 2016-08

Dynamic Customer Acquisition and Retention Management

Gregory J. King, Xiuli Chao, Izak Duenyas

Production and Operations Management

Select article: Product diversion by vertically differentiated firms

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Research article

First published 2022-05

Product diversion by vertically differentiated firms

Evelyn O. Smith, Jeffrey D. Shulman

Production and Operations Management

Select article: The Effect of Delayed Incentives on Supply Chain Profits and Consumer Surplus

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Research article

First published 2010-03

The Effect of Delayed Incentives on Supply Chain Profits and Consumer Surplus

Moutaz Khouja, Jing Zhou

Production and Operations Management

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