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1-10 of 109 results for Operations-Marketing Interface

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Select article: Sustainable Value Creation through E-waste Management: The Role of Marketing–Retailers–Operations Interface

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Research article

First published December, 2014

Sustainable Value Creation through E-waste Management: The Role of Marketing–Retailers–Operations Interface

Pranoti Mane, Tarikere T. Niranjan

Global Business Review

Select article: Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

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Introduction

First published July, 2009

Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

Teck H. Ho, Christopher S. Tang

Production and Operations Management

Select article: Special Issue of Production and Operations Management on Marketing and Operations Management Interfaces and Coordination

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Other

First published September, 2006

Special Issue of Production and Operations Management on Marketing and Operations Management Interfaces and Coordination

Production and Operations Management

Select article: Value-Partitioning of Sales Contribution in Business Markets

Open access

Research article

First published November, 2025

Value-Partitioning of Sales Contribution in Business Markets

Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal

Production and Operations Management

Select article: Joint Pricing and Contingent Free‐Shipping Decisions in B2C Transactions

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Research article

First published July, 2010

Joint Pricing and Contingent Free‐Shipping Decisions in B2C Transactions

Mingming Leng, Rafael Becerril‐Arreola

Production and Operations Management

Select article: Call For Papers: Special Issue on Generative AI (GenAI) and Agentic AI at the Operations–Marketing Interface

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Research article

First published January, 2026

Call For Papers: Special Issue on Generative AI (GenAI) and Agentic AI at the Operations–Marketing Interface

Production and Operations Management

Select article: The Effect of List Price on Channel Performance with Consignment

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Research article

First published January, 2021

The Effect of List Price on Channel Performance with Consignment

Xiang Fang, Jun Ru, Yunzeng Wang

Production and Operations Management

Select article: Dynamic Customer Acquisition and Retention Management

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Research article

First published August, 2016

Dynamic Customer Acquisition and Retention Management

Gregory J. King, Xiuli Chao, Izak Duenyas

Production and Operations Management

Select article: Product diversion by vertically differentiated firms

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Research article

First published May, 2022

Product diversion by vertically differentiated firms

Evelyn O. Smith, Jeffrey D. Shulman

Production and Operations Management

Select article: The Effect of Delayed Incentives on Supply Chain Profits and Consumer Surplus

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Research article

First published March, 2010

The Effect of Delayed Incentives on Supply Chain Profits and Consumer Surplus

Moutaz Khouja, Jing Zhou

Production and Operations Management

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