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Articles (251)

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1-10 of 251 results for Online word of mouth

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Select article: Advertising: Stimulant or Suppressant of Online Word of Mouth?

Retricted access

Research article

First published 2011-5

Advertising: Stimulant or Suppressant of Online Word of Mouth?

Jie Feng, Purushottam Papatla

Journal of Interactive Marketing

Select article: Demand for online platforms for medical word-of-mouth

Open access

Research article

First published 2018-5

Demand for online platforms for medical word-of-mouth

Shih Han Lin, Tom M.Y. Lin

Journal of International Medical Research

Select article: Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry

Retricted access

Research article

First published 2012-5

Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry

Jie Feng, Purushottam Papatla

Journal of Interactive Marketing

Select article: The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

Retricted access

Research article

First published 2010-8

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

Anindita Chakravarty, Yong Liu, Tridib Mazumdar

Journal of Interactive Marketing

Select article: How Online Reviews,Word-of-Mouth,Brand Image,and Tourism Experience Influence Tourist Satisfaction?

Open access

Research article

First published 2026-1

How Online Reviews,Word-of-Mouth,Brand Image,and Tourism Experience Influence Tourist Satisfaction?

Lixia Bo

Sage Open

Select article: The Influence of Online Review Exposure on Reviewers’ Intensity Level of Negative Word of Mouth

Retricted access

Research article

First published 2019-6

The Influence of Online Review Exposure on Reviewers’ Intensity Level of Negative Word of Mouth

Paulette Rouliez, Dewi Tojib, Yelena Tsarenko

Journal of Hospitality & Tourism Research

Select article: Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value

Retricted access

Research article

First published 2020-6

Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value

Jerred Junqi Wang, N. David Pifer, Glaucio Scremin [...]

Sport Marketing Quarterly

Select article: Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

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Research article

First published 2014-8

Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Chung Hun Lee, David A. Cranage

Journal of Hospitality & Tourism Research

Select article: Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth

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Research article

First published 2022-06

Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth

Zhanfei Lei, Dezhi Yin, Sabyasachi Mitra [...]

Production and Operations Management

Select article: Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

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Research article

First published 2010-3

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Robert V. Kozinets, Kristine De Valck, Andrea C. Wojnicki [...]

Journal of Marketing

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