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Research article

First published 2008-3

Promoting Online Sales of Dental Supplies

David Gadish

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2020-6

Human Capital: A Key Driver of Consumer Decision-making in Online Promotion (An Application of Grounded Theory in Exploratory Research)

Ayushi Sharma, Rakesh Mohan Joshi, O. P. Wali

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2025

Cross-Channel Impacts of Platform-Based Online Promotions: Evidence From a Leading Restaurant Chain in China

Yixin Guo, Xiaoou Liu, Zhenxing (Eddie) Mao [...]

Cornell Hospitality Quarterly

Free access

Research article

First published 2013-8

Elitism for sale: Promoting the elite school online in the competitive educational marketplace

Christopher Drew

Australian Journal of Education

Open access

Research article

First published 2025-7

Factors Influencing Students’ Satisfaction with Online Food Delivery Services: An Empirical Study

Dianca Dsouza, Aleena George, Razan Khawatmi [...]

Sage Open

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Research article

First published 2021-03

Data‐Driven Approaches to Targeting Promotion E‐mails: The Case of Delayed Incentives

Bharadwaj Kadiyala, Özalp Özer, A. Serdar Şimşek

Production and Operations Management

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Research article

First published 2021-04-23

Too obvious to ignore: Influence of popular reviews on consumer online purchasing decisions

Xin Su, Mingzi Niu

Human Systems Management

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Research article

First published 2013-5

Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China

Ling Su, Ting Li, Yuanjia Hu [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2023-11

The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products

Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein [...]

Journal of Marketing

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Research article

First published 2020-08-31

The effect of experienced buyers’ feedback on consumer behavior: Evidence from the largest online marketplace in China

Hongyan Yu, Shenjia Ji, Deli Yang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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