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Retricted access

Research article

First published 2022-11

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Adrian Waltenrath, Christoph Brenner, Oliver Hinz

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-2

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2018-12

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Youngjin Hur, Choong Hoon Lim, Dong-Chun Won [...]

Sport Marketing Quarterly

Open access

Research article

First published 2023-4

The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital

Shunfeng Zhang, Linghao Zhang

Sage Open

Open access

Research article

First published 2026

Branding Sustainably by Communicating Responsibly: An Exploration Through Stakeholders’ Lens

Anjali S Menon, Rajasekharan Pillai

Global Business Review

Open access

Research article

First published 2024-02

E-Cigarette Brand Trends in the United States: An Investigation of Data From a Youth and Young Adult Sample and the E-Cigarette Retail Market (2022)

Elizabeth K. Do, Megan C. Diaz, Adrian Bertrand [...]

Tobacco Use Insights

Retricted access

Research article

First published 2025-12

The Effect of Gender-Neutral Marketing on Consumer Attribute Preference

Yunlu Yin, Ruoou Li, Yi Su

Journal of Marketing Research

Open access

Research article

First published 2017-1

Poor Consumer Comprehension and Plan Selection Inconsistencies Under the 2016 HealthCare.gov Choice Architecture

Annabel Z. Wang, Karen A. Scherr, Charlene A. Wong [...]

MDM Policy & Practice

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