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Retricted access

Research article

First published 2009-11

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel

Journal of Interactive Marketing

Retricted access

Research article

First published 2012-8

Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers

Ralph Breuer, Malte Brettel

Journal of Interactive Marketing

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Research article

First published 2016-8

The Effects of Humour in Online Recruitment Advertising

Eeva-Liisa Oikarinen, Magnus Söderlund

Australasian Marketing Journal

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Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

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Research article

First published 2023-06

A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing

Zeph M.C. van Berlo, Hannah Bock

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2016-8

Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement

Journal of Interactive Marketing

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

Open access

Research article

First published 2024-4

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Anja Lambrecht, Catherine Tucker, Xu Zhang

Journal of Marketing Research

Retricted access

Research article

First published 2010-11

The Effects of Animation and Format on the Perception and Memory of Online Advertising

Jarmo Kuisma, Jaana Simola, Liisa Uusitalo [...]

Journal of Interactive Marketing

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