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Articles (29)

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1-10 of 29 results for Olympic sponsorship

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Select article: Olympic Sponsorships,Stock Prices,and Trading Activity

Retricted access

Research article

First published 2015-5

Olympic Sponsorships,Stock Prices,and Trading Activity

Dean V. Baim, Levon Goukasian, Marilyn B. Misch

International Journal of Sport Finance

Select article: The Value of Olympic Sponsorship: Domestic vs Foreign Sponsoring Firms

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Research article

First published 2021-5

The Value of Olympic Sponsorship: Domestic vs Foreign Sponsoring Firms

Dean V. Bairn, Levon Goukasian, Marilyn B. Misch

International Journal of Sport Finance

Select article: Sponsorship and the Olympic Games: The Consumer Perspective

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Research article

First published 1993-9

Sponsorship and the Olympic Games: The Consumer Perspective

Dennis M. Sandler, David Shani

Sport Marketing Quarterly

Select article: Consuming Olympism: Consumer culture,sport star sponsorship and the commercialisation of the Olympics

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Research article

First published 2018-5

Consuming Olympism: Consumer culture,sport star sponsorship and the commercialisation of the Olympics

Barry Smart

Journal of Consumer Culture

Select article: An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data

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Research article

First published 2011-11

An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data

Sungho Cho, Minyong Lee, Taeyeon Yoon [...]

International Journal of Sport Finance

Select article: Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands

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Research article

First published 2018-9

Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands

Rui Biscaia, Claudio Rocha

Sport Marketing Quarterly

Select article: Sponsorship and the Olympic Winter Games

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Research article

First published 1993-3

Sponsorship and the Olympic Winter Games

David K. Stotlar

Sport Marketing Quarterly

Select article: Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach

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Research article

First published 2017-3

Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach

Jonathan A. Jensen, Brian A. Turner

Sport Marketing Quarterly

Select article: From National Pride to Stakeholder Support: How Social Media Communal Engagement Shapes the Relational Outcomes of CSR in Olympic Sponsorship

Open access

Research article

First published 2026

From National Pride to Stakeholder Support: How Social Media Communal Engagement Shapes the Relational Outcomes of CSR in Olympic Sponsorship

Jeongwon Yang, Keonyoung Park

International Journal of Business Communication

Select article: The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes

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Research article

First published 2012-3

The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes

Eric MacIntosh, John Nadeau, Benoit Seguin [...]

Sport Marketing Quarterly

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