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Articles (9)

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1-9 of 9 results for Olympic Heroes

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Select article: The Role of Nationalism in the Olympics: Reflecting on the 2012 London Games

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Research article

First published 2013-5

The Role of Nationalism in the Olympics: Reflecting on the 2012 London Games

Lijun Tang

Sociological Research Online

Select article: Exploring the Growing Interest in the Olympic Winter Games

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Research article

First published 2007-3

Exploring the Growing Interest in the Olympic Winter Games

Kashef Majid, Ramdas Chandra, Annamma Joy

Sport Marketing Quarterly

Select article: Olympic Athletes and Heroism in Advertising: Gendered Concepts of Valor?

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Research article

First published 2002-6

Olympic Athletes and Heroism in Advertising: Gendered Concepts of Valor?

J. Robyn Goodman, Lisa L. Duke, John Sutherland

Journalism & Mass Communication Quarterly

Select article: Of “Lucky Loonies” and “Golden Pucks”

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Research article

First published 2015-3

Of “Lucky Loonies” and “Golden Pucks”

Denis J. Bekkering

Studies in Religion/Sciences Religieuses

Select article: Constructing and contesting the (post-) national sporting hero: Media,money,mobility and Marie-José Pérec

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Research article

First published 2014-2

Constructing and contesting the (post-) national sporting hero: Media,money,mobility and Marie-José Pérec

Cathal Kilcline

French Cultural Studies

Select article: THE DREAM TEAM,COMMUNICATIVE DIRT,AND THE MARKETING OF SYNERGY: USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS

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Research article

First published 1994-02

THE DREAM TEAM,COMMUNICATIVE DIRT,AND THE MARKETING OF SYNERGY: USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS

Lawrence A. Wenner

Journal of Sport and Social Issues

Select article: TELEVISION SPORT AND THE SACRIFICIAL HERO

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Research article

First published 1996-05

TELEVISION SPORT AND THE SACRIFICIAL HERO

John Izod

Journal of Sport and Social Issues

Select article: Constructing Eileen (Ailing) Gu’s Chineseness: Nationalism,Heroism and the Negotiation of National Belonging in Sport

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Research article

First published 2025

Constructing Eileen (Ailing) Gu’s Chineseness: Nationalism,Heroism and the Negotiation of National Belonging in Sport

Yiben Ma, Chi Zhang

Communication & Sport

Select article: LOCAL HEROES

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Research article

First published 1997-03

LOCAL HEROES

Roland Renson, Eddy De Cramer, Erik De Vroede

International Review for the Sociology of Sport

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