By focusing on the case of Eileen Gu (Ailing Gu ‘谷爱凌‘), this paper investigates the phenomenon of athletic naturalisation and the associated discussion about nationalism and identity within the context of an increasingly globalised yet ethically homogenised China. It examines how Chinese official meda discursively construct and legitimise Eileen Gu’s identity as both a Chinese national and a sports hero. Through a critical discourse analysis of 224 news reports from 4 major state media outlets, constructive, nomination and predication strategies are identified as the three predominant discursive strategies in the construction of Gu’s Chineseness and her heroic status. The paper also reveals two parallel narratives in the construction of Gu’s heroism: one portraying Gu as heroic elect entrusted with a national mission, overcoming setbacks and bringing national glory; the other representing her as a relatable figure whose achivements can be replicated through hard work, dedication and discipline. This dual narrative reveals how Chinese official discourse negotiates the tension between celebrating exceptional athletic achievement and promoting relatable role models, illustrating how sporting identity and national belonging are strategically constructed.
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