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Articles (69)

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1-10 of 69 results for Offline Stores

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Select article: The Effects of Online and Offline Information Sources on Multiple Store Patronage

Retricted access

Research article

First published 2016-5

The Effects of Online and Offline Information Sources on Multiple Store Patronage

Takumi Tagashira, Chieko Minami

Australasian Marketing Journal

Select article: The Effectiveness of Customized Promotions in Online and Offline Stores

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Research article

First published 2009-4

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang, Michel Wedel

Journal of Marketing Research

Select article: Can Offline Stores Drive Online Sales?

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Research article

First published 2017-10

Can Offline Stores Drive Online Sales?

Kitty Wang, Avi Goldfarb

Journal of Marketing Research

Select article: Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation

Open access

Research article

First published 2024-4

Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation

Shu-Hsien Liao, Da-Chian Hu, Hui-Ling Liu

Sage Open

Select article: The Impact of Mobile Social App Usage on Offline Shopping Store Visits

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Research article

First published 2022-8

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Xuebin Cui, Yacheng Sun, Yubo Chen [...]

Journal of Interactive Marketing

Select article: The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data

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Research article

First published 2020-04

The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data

Peijian Song, Quansheng Wang, Hefu Liu [...]

Production and Operations Management

Select article: Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn

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Research article

First published 2019-11

Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn

Gonca Soysal, Alejandro Zentner, Zhiqiang (Eric) Zheng

Production and Operations Management

Select article: Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition

Open access

Research article

First published 2025-10

Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition

Yue Li, Raghunath Singh Rao, Paola Mallucci

Journal of Marketing Research

Select article: Inter‐Retailer Channel Competition: Empirical Analyses of Store Entry Effects on Online Purchases

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Research article

First published 2021-08

Inter‐Retailer Channel Competition: Empirical Analyses of Store Entry Effects on Online Purchases

Qian Tang, Mei Lin, Youngsoo Kim

Production and Operations Management

Select article: The Resilience of Fashion Retail Stores

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Research article

First published 2025-6

The Resilience of Fashion Retail Stores

Victor Martínez-de-Albéniz, Diego Aparicio, Jordi Balsach

Production and Operations Management

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