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1-4 of 4 results for OM‐marketing interface

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Select article: Dynamic Customer Acquisition and Retention Management

Retricted access

Research article

First published 2016-08

Dynamic Customer Acquisition and Retention Management

Gregory J. King, Xiuli Chao, Izak Duenyas

Production and Operations Management

Select article: Donor Product‐Subsidies to Increase Consumption: Implications of Consumer Awareness and Profit‐Maximizing Intermediaries

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Research article

First published 2019-07

Donor Product‐Subsidies to Increase Consumption: Implications of Consumer Awareness and Profit‐Maximizing Intermediaries

Terry A. Taylor, Wenqiang Xiao

Production and Operations Management

Select article: Impact of Unreliable Supplier on a Supply Chain with Demand-Generating Marketing

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Research article

First published 2025-7

Impact of Unreliable Supplier on a Supply Chain with Demand-Generating Marketing

Baojun Jiang, Jiahua Zhang, Yifan Xu

Production and Operations Management

Select article: Multi‐Product Quality Competition: Impact of Resource Constraints

Retricted access

Research article

First published 2013-05

Multi‐Product Quality Competition: Impact of Resource Constraints

H. Müge Yayla‐Küllü, Ali K. Parlaktürk, Jayashankar M. Swaminathan

Production and Operations Management

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