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Research article

First published 2023-5

Competitive Imitation Strategy for New Product-Market Success

Sungwook Min, Namwoon Kim

Australasian Marketing Journal

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Research article

First published 2025-5

Does competition from informal firms impact new product development? Systematic replication and extension of McCann and Bahl (2017)

Athina Skiadopoulou, Sandra Mortal, Vishal K. Gupta

Journal of Management Scientific Reports

Open access

Research article

First published 2017-10

From Pioneering Orientation to New Product Performance through Competitive Tactics in Smes

Pedro M. García-Villaverde, Gloria Parra-Requena, María J. Ruiz-Ortega

BRQ Business Research Quarterly

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Research article

First published 1997-8

American society on aging: new products for mature markets design competition,1997

William C. Mann

Technology and Disability

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Research article

First published 1998-2

Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game

Robert E. Krider, Charles B. Weinberg

Journal of Marketing Research

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Research article

First published 2010-6

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry

Wooseong Kang, Barry L. Bayus, Sridhar Balasubramanian

Journal of Marketing Research

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Research article

First published 2012-6

Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits

Raphael Thomadsen

Journal of Marketing Research

Open access

Research article

First published 2022-10

Predictive competitive intelligence with prerelease online search traffic

Oliver Schaer, Nikolaos Kourentzes, Robert Fildes

Production and Operations Management

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Research article

First published 2025-5

An empirical study on the factors influencing the new product development process in Indian automobile industries

Sharma Rajeev, Pareek Prashant, Patel Malay R

Proceedings of the Institution of Mechanical Engineers,Part D: Journal of Automobile Engineering

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Research article

First published 2012-6

New Products: The Antidote to Private Label Growth?

Katrijn Gielens

Journal of Marketing Research

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