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1-10 of 2612 results for New experience products

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Select article: Unpacking experience effects in developing novel products for new markets

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Research article

First published 2015-11

Unpacking experience effects in developing novel products for new markets

Ha Hoang, Hakan Ener

Strategic Organization

Select article: New Product Decisions by Marketing Executives: A Computer-controlled Experiment

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Research article

First published 1972-1

New Product Decisions by Marketing Executives: A Computer-controlled Experiment

Richard N. Cardozo, Ivan Ross, William Rudelius

Journal of Marketing

Select article: Digital Convergence in the Newsroom: Experimenting With Modular Production of Television News in Grady Newsource

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Research article

First published 2018-9

Digital Convergence in the Newsroom: Experimenting With Modular Production of Television News in Grady Newsource

Ivanka Pjesivac, Yvonne Cantrell-Bickley, David Hazinski

Journalism & Mass Communication Educator

Select article: The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments

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Research article

First published 2017-8

The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments

Hidehiko Nishikawa, Martin Schreier, Christoph Fuchs [...]

Journal of Marketing Research

Select article: Secondary Research,New Product Screening,and the Marketing Research Course: An Experiment in Structured Decision Making

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Research article

First published 1990-04

Secondary Research,New Product Screening,and the Marketing Research Course: An Experiment in Structured Decision Making

William C. Lesch, James E. Hazeltine

Journal of Marketing Education

Select article: Secondary Research,New Product Screening,and the Marketing Research Course: An Experiment in Structured Decision Making

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Research article

First published 1988-04

Secondary Research,New Product Screening,and the Marketing Research Course: An Experiment in Structured Decision Making

William C. Lesch, James E. Hazeltine

Journal of Management Education

Select article: Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture

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Research article

First published 2014-12

Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture

David A. Griffith, Goksel Yalcinkaya, Gaia Rubera

Journal of International Marketing

Select article: An addictive environment: New Zealand film production workers’ subjective experiences of project-based labour

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Research article

First published 2012-5

An addictive environment: New Zealand film production workers’ subjective experiences of project-based labour

Lorraine Rowlands, Jocelyn Handy

Human Relations

Select article: Book Review: Thought-Starters …: New Products/New Profits: Company Experiences in New Product Planning

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Book review

First published 1965-1

Book Review: Thought-Starters …: New Products/New Profits: Company Experiences in New Product Planning

John T. Hart

Journal of Marketing

Select article: Neoliberalism,science institutions and new experiments in knowledge production

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Review article

First published 2011-11

Neoliberalism,science institutions and new experiments in knowledge production

Hugh Campbell

Dialogues in Human Geography

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