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Articles (72)

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1-10 of 72 results for Native advertising

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Select article: To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

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Research article

First published 2024-11

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Anan Wan

Journal of Advertising Education

Select article: Native Advertising Is the New Journalism

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Research article

First published 2016-11

Native Advertising Is the New Journalism

Erin E. Schauster, Patrick Ferrucci, Marlene S. Neill

American Behavioral Scientist

Select article: When news sites go native: Redefining the advertising–editorial divide in response to native advertising

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Research article

First published 2015-10

When news sites go native: Redefining the advertising–editorial divide in response to native advertising

Matt Carlson

Journalism

Select article: Negative Consequences of Storytelling in Native Advertising

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Research article

First published 2020-11

Negative Consequences of Storytelling in Native Advertising

Jamie L. Grigsby, Hillary N. Mellema

Journal of Interactive Marketing

Select article: Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

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Research article

First published 2025-5

Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

Seunghun Shin, Taekyung Kim, Sunyoung Hlee [...]

Journal of Hospitality & Tourism Research

Select article: A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

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Research article

First published 2023-8

A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

Johannes Beckert

Journalism

Select article: A Tale of Two Sources in Native Advertising

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Research article

First published 2016-11

A Tale of Two Sources in Native Advertising

Mu Wu, Yan Huang, Ruobing Li [...]

American Behavioral Scientist

Select article: The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

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Research article

First published 2018-8

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Colin Campbell, Nathaniel J. Evans

Journal of Interactive Marketing

Select article: When politicians go native: The consequences of political native advertising for citizens’ trust in news

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Research article

First published 2019-7

When politicians go native: The consequences of political native advertising for citizens’ trust in news

Magnus Hoem Iversen, Erik Knudsen

Journalism

Select article: Native Advertising as a New Public Relations Tactic

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Research article

First published 2016-11

Native Advertising as a New Public Relations Tactic

Kaye D. Sweetser, Sun Joo (Grace) Ahn, Guy J. Golan [...]

American Behavioral Scientist

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