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Articles (16)

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1-10 of 16 results for NWOM

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Select article: Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Open access

Research article

First published 2026-5-20

Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Rahul Chawdhary, Anna Ivanova, Arslan Chaudhary

International Journal of Market Research

Select article: The Decay of Positive and Negative Word of Mouth after Product Experience

Retricted access

Research article

First published 2014-11

The Decay of Positive and Negative Word of Mouth after Product Experience

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Retricted access

Research article

First published 2014-8

Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Chung Hun Lee, David A. Cranage

Journal of Hospitality & Tourism Research

Select article: Market Share is Correlated with Word-of-Mouth Volume

Retricted access

Research article

First published 2010-8

Market Share is Correlated with Word-of-Mouth Volume

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Select article: The Impact of Word of Mouth on Intention to Purchase Currently Used and other Brands

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Other

First published 2017

The Impact of Word of Mouth on Intention to Purchase Currently Used and other Brands

Robert East, Jenni Romaniuk, Rahul Chawdhary [...]

International Journal of Market Research

Select article: Religious Belief,Religious Priming,and Negative Word of Mouth

Retricted access

Research article

First published 2021-8

Religious Belief,Religious Priming,and Negative Word of Mouth

Riza Casidy, Adam Duhachek, Vishal Singh [...]

Journal of Marketing Research

Select article: Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

Retricted access

Research article

First published 2022-7

Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

Angie Chung, Kang Bok Lee

International Journal of Business Communication

Select article: Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Retricted access

Research article

First published 2016-2

Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Retricted access

Research article

First published 2013-2

Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Cathy Nguyen, Jenni Romaniuk

Australasian Marketing Journal

Select article: Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

Retricted access

Research article

First published 2012-8

Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

Guda Van Noort, Lotte M. Willemsen

Journal of Interactive Marketing

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