Search results: Sage Journals

Restricted accessResearch articleFirst published 2023

An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

Eliza Sharma, Sathish Mahendran, N. L. Balasudarsun

Global Business Review

Restricted accessResearch articleFirst published October, 2023

Johann Melzner, Priya Raghubir

Journal of Marketing Research

Restricted accessResearch articleFirst published December, 1986

Ivan W. Baugh

Music Educators Journal

Open accessResearch articleFirst published March, 2021

Helena Dukic, Richard Parncutt, Leslie Bunt

Psychology of Music

Restricted accessResearch articleFirst published June, 2013

Kevin Shorner-Johnson

Music Educators Journal

Restricted accessResearch articleFirst published April, 2017

Nina Valiquette Moreau

Political Theory

Restricted accessResearch articleFirst published May, 2009

Thomas M. Kemple

Journal of Classical Sociology

Restricted accessResearch articleFirst published November, 2017

Alyxandra Vesey

Television & New Media

Restricted accessResearch articleFirst published November, 2003

Nader T. Tavassoli, Yih Hwai Lee

Journal of Marketing Research

Restricted accessResearch articleFirst published March, 2002

John L. Fitzgerald

Contemporary Drug Problems