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1-4 of 4 results for Multigeneration diffusion

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Research article

First published 2003-1

Multigeneration Innovation Diffusion: The Impact of Intergeneration Time

Jae H. Pae, Donald R. Lehmann

Journal of the Academy of Marketing Science

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Other

First published 2004-07

Christophe Van den Bulte

Journal of the Academy of Marketing Science

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Research article

First published 2024-5

Ali Lotfi, Zhengrui Jiang, Joe Naoum-Sawaya [...]

Production and Operations Management

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Research article

First published 1990-07

LINDA G. MARTIN

The ANNALS of the American Academy of Political and Social Science