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1-3 of 3 results for Mukbang consumption

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Open access

Research article

First published 2025-7

The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

Tak Jie Chan, Nur Afiqah Mat Suhairi, Nur Hazirah Afiqah Khairul Ezwan [...]

Sage Open

Retricted access

Research article

First published 2019-5

Beulah Pereira, Billy Sung, Sean Lee

Australasian Marketing Journal

Retricted access

Research article

First published 2023-5

Daisy Lee, Calvin Wan

Journal of Interactive Marketing