Sage Journals: Discover world-class research

Retricted access

Research article

First published 2020-5

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

Weihe Gao, Li Ji, Yong Liu [...]

Journal of Marketing

Retricted access

Research article

First published 2016-2

Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

Prashant Mishra, Madhupa Bakshi, Ramendra Singh

Australasian Marketing Journal

Retricted access

Research article

First published 2018-9

Hollywood movies and China: Analysis of Hollywood globalization and relationship management in China’s cinema market

Xu Song

Global Media and China

Retricted access

Research article

First published 2022-07-08

Risk sensitive scheduling strategies of production studios on the US movie market: An agent-based simulation

Francesco Bertolotti, Sabin Roman

Intelligenza Artificiale

Retricted access

Research article

First published 2011-5

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg

Journal of Marketing

Retricted access

Research article

First published 2023-1

Enjoy Your Favourite Book as a Movie: Using an Experiential Learning Exercise to Improve Student Understanding of Brand Extensions and Marketing Plan Preparation

Aravind Reghunathan, Sridhar G

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2000-04

The IEM Movie Box Office Market: Integrating Marketing and Finance Using Electronic Markets

Thomas S. Gruca

Journal of Marketing Education

Retricted access

Research article

First published 2005-12

Everybody's Going: City Newspapers and the Early Mass Market for Movies

Paul S. Moore

City & Community

Retricted access

Research article

First published 2018-1

Movie Piracy Networks at Alaba International Market,Lagos,Nigeria

Oludayo Tade, Okoro Paul Mmahi

International Journal of Offender Therapy and Comparative Criminology

Retricted access

Other

First published 2007-05

'The Adventure Continues on DVD'

Pavel Skopal

Convergence: The International Journal of Research into New Media Technologies

Search results