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Research article

First published 2010-03

Medicalization and Marketing

Ross Brennan, Lynne Eagle, David Rice

Journal of Macromarketing

Retricted access

Research article

First published 2003-4

An Empirical Investigation of Marketing Strategy Quality in Medical Markets

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-2

Internet marketing strategy for Malaysia medical practitioners

Wan Mohd Hirwani Wan Hussain, Mohd Nizam Ab Rahman, Wan Kamal Mujani [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2004-4

Making Marketing Happen: How Great Medical Companies Make Strategic Marketing Planning Work for Them

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2001-9

Marketing and Regulatory Requirements in Some Emerging Medical Device Markets 1

David G. Anast

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2001-1

Making Markets and the Global Medical Information Imperative: The Heat is On!

Robert J. Holt, Paul W. Finnegan, John C. Alexander

Therapeutic Innovation & Regulatory Science

Open access

Research article

First published 2024

Medical data market platforms and medical data trade demands of medical device companies

Myung-Gwan Kim, Inho Lee, HyunWook Han [...]

DIGITAL HEALTH

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Research article

First published 2000-12

The Use of Websites in Medical Markets

Keith Pollard

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2015-2

Investment guidance for the Chinese medical device market

Weifan Zhang, Rebecca Liu, Chris Chatwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2003-9

Success and Failure in Marketing Strategy Making: Results of an Empirical Study across Medical Markets

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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