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Research article

First published 2025

Moxy Hotels: Marriott’s “Playful Disruptor” Brand

Arthur Holman, Lisa Cain

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2023-6

Marriott’s Strategy to Survive an Economic Crisis: Invest and Reposition the Brand

Hayley Tillery, Skyler Sheppard, Baker Ayoun

Journal of Hospitality & Tourism Cases: An International Case Journal

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Other

First published 1997-04

Another Marriott Brand

F. C.

Cornell Hospitality Quarterly

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Research article

First published 2010-5

Brand Rights and Hotel Management Agreements

Chekitan S. Dev, John H. Thomas, John Buschman [...]

Cornell Hospitality Quarterly

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Research article

First published 1997-06

Managed-Services Companies

Dennis Reynolds

Cornell Hospitality Quarterly

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Research article

First published 1999-12

Surprisingly Simple Routes to the Top

Laurette Dubé, Leo M. Renaghan

Cornell Hospitality Quarterly

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

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Research article

First published 1991-2

Using Trade-Off Analysis To Measure Consumer Choices: the Full Profile Method

Robert C. Lewis, Sophie Ding, Ursula Geschke

Journal of Hospitality & Tourism Research

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Research article

First published 1993-10

What's Ahead

Bruce H. Walker

Cornell Hospitality Quarterly

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Research article

First published 2000-02

Implementing a Balanced-scorecard Approach to Managing Hotel Operations

Gregory A. Denton, Bruce White

Cornell Hospitality Quarterly

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